This Bud's for you...

[kaz]

[cbisbig]

Apr 7, 2023 18:59:44 GMT -5 kaz said:

I was a bud drinker for years, went into the grocery store yesterday, was in the beer section and the coolers were being stocked by several beer vendors.

I asked whoever was listening, if Michelob was an AB product, one guy chimed in and said yes, another (the bud guy) asked if i still wanted some?

Not now i said, they all laughed.
I settled on miller

[Panama pfRedd]

[cbisbig]

Apr 7, 2023 19:06:46 GMT -5 Panama pfRedd said:

LOL

[Panama pfRedd]

The company could give a shit about their "legacy" older, white, male customers, and figure to have future sales growth they need to market to younger, more diverse customers. If it costs them some of the legacy customers in the short run, they don't have a problem with that.

The marketing using transvestites is not marketing to transvestites. It's marketing to customers who see the fact that they are partnering with transvestites as a virtue signal toward diversity. The company feels those customers will respond to that virtue signal by buying their brand. And they may very well be correct in this thinking.

theconservativetreehouse.com/blog/2023/04/09/now-this-makes-sense-marketing-vp-alissa-heinerscheid-explains-why-she-made-bud-light-the-brand-for-woke-transvestites/#more-245366

Marketing VP Alissa Heinerscheid Explains Why She Made Bud Light the Brand for Woke Transvestites

Budweiser Light Vice President of Marketing, Alissa Heinerscheid, explains why she decided to make Bud Light the beer of transvestites. Trust me, once you see the background of Heinerscheid, in her own words, it all makes sense.

A middle aged, upper income highly educated white woman with three children, all born from surrogates, explains how her worldview, everyone needs their safe space to find their best identity, shapes her brand representation.

Mrs. Heinerscheid graduated from the Wharton School of Business (University of Pennsylvania 2012/2013), around the same time as Ivanka Trump. She interned with General Mills (Cheerios brand), before ultimately landing the job with Anheuser Busch as VP of Marketing for Bud Light.

How her ideological outlook passed through the corporate filtration, is a case study on corporate stupidity.

Against the backdrop of micro-brew beer being popular with young people, Ms. Heinerschied defined her brand of Bud Light as the “fraternity/out of touch humor” brand amid young people. She wanted to create a more “inclusive” image for beer; representation in the brand image became her cause celeb. Wokeism was the mechanics to deliver the brand change, so that’s what she did.

At her intentional direction, Bud Light is now the beer for Woke Transvestites. Ms Heinerscheid made Bud Light a beer of, by and for transvestites. Pick up that selected beverage, and the consumer identity is now defined. You are what you drink.
Watch This First:

Any corporate headhunter or recruiter who could not see the risk Mrs. Alissa Heinerscheid represented to their CPG product was/is an idiot. There are two videos below that clearly show what was predictable in the hiring of Heinerscheid.

Not only has she destroyed the brand she was supposed to steward, but she has also created a massive financial problem for Anheuser Bush along with entire business network from manufacturing to wholesale distributors, to restaurants and bars. No one is buying the product.

(Videos of Mrs. Alissa Heinerscheid at link)




What InBev and all the other woke companies don't understand is that pandering to these minority demographics while ostracizing their loyal, regular consumers is not an effective way to grow their business. Customer retention drops and whatever customer acquisition they receive for making such a drastic move doesn't make up for it. Furthermore, there's no loyalty among the acquisitions and they are exceedingly likely to return to their prior beer of choice. Key word: CHOICE. Bud Light is not known for its great taste. It's a cheap beer that HAD great marketing. Will the virtue signalers buy Bud Light to show their support? Iffy at best. Will they keep drinking it for years to come? I highly doubt it. I drank Bud Light or whatever was cheapest throughout my early 20s and when I could afford better, I moved on.

Business 101: Work hard to get a customer and then twice as hard to keep them. Why?

[Panama pfRedd]

U.S. — As conservatives across the nation vowed to no longer drink Budweiser products, people who possess functional taste buds have promised to continue their decades-long boycott of Bud Light as well.

"No way I'm ever drinking Bud Light," said local man Jimmy Billings. "Wait, there's a boycott?"

[cbisbig]

www.foxnews.com/media/anheuser-busch-distributors-heartland-south-spooked-backlash-dylan-mulvaney-pact-report

[Panama pfRedd]

“Bud Light sales have plunged and its distributors in the Midwest, the South, and rural areas are 'spooked' by backlash after the company partnered with trans TikToker Dylan Mulvaney.

Distributors for Anheuser-Busch products, the company that owns Bud Light, have reported dwindling sales over the weekend, according to trade publication Beer Business Daily.

It comes as a video of a man claiming to be a merchandiser for an A-B affiliate went viral on Twitter as he lamented poor sales and the impact on his livelihood.

'I've never seen such little sales as in the past few days,' he said. 'When people don't buy this beer I don't make money and I can't feed my family.' …”

DailyMail article:
mol.im/a/11958283

[snap infraction]

if republicans had any actual ideas about governing, you guys would be posting a lot less of this nonsense.

[Panama pfRedd]

Apr 11, 2023 8:41:19 GMT -5 snap infraction said:

if republicans had any actual ideas about governing, you guys would be posting a lot less of this nonsense.

How is the worst business decision since New Coke posting nonsense? Why are you trying to steer the topic right to something completely disassociated?

[snap infraction]

Apr 11, 2023 8:49:37 GMT -5 Panama pfRedd said:

Apr 11, 2023 8:41:19 GMT -5 snap infraction said:

if republicans had any actual ideas about governing, you guys would be posting a lot less of this nonsense.

How is the worst business decision since New Coke posting nonsense? Why are you trying to steer the topic right to something completely disassociated?

what are republican plans for health care? for the economy?  for fighting inflation?  for fighting crime?  for border safety?  or are they just going to continue to be mad at everything all the time b/c being mad distracts people from the reality that they have nothing to offer?  

[Panama pfRedd]

Apr 11, 2023 9:00:56 GMT -5 snap infraction said:

Apr 11, 2023 8:49:37 GMT -5 Panama pfRedd said:

How is the worst business decision since New Coke posting nonsense? Why are you trying to steer the topic right to something completely disassociated?

what are republican plans for health care? for the economy?  for fighting inflation?  for fighting crime?  for border safety?  or are they just going to continue to be mad at everything all the time b/c being mad distracts people from the reality that they have nothing to offer?  

If you don't want to contribute to this topic start a new thread on the topic you wish to discuss. Stop being an ass hole.

[Walter]

Apr 11, 2023 9:00:56 GMT -5 snap infraction said:

Apr 11, 2023 8:49:37 GMT -5 Panama pfRedd said:

How is the worst business decision since New Coke posting nonsense? Why are you trying to steer the topic right to something completely disassociated?

what are republican plans for health care? for the economy?  for fighting inflation?  for fighting crime?  for border safety?  or are they just going to continue to be mad at everything all the time b/c being mad distracts people from the reality that they have nothing to offer?  

Nearing 100 days in power and from the HoR GOP still:

1) no border or immigration reform bill;
2) no crime bill;
3) no anti-inflation bill;
4) no healthcare bill;
5) not even a budget.

In short, all hat, no cattle.

[Walter]

Apr 7, 2023 19:05:04 GMT -5 cbisbig said:

Apr 7, 2023 18:59:44 GMT -5 kaz said:

I was a bud drinker for years, went into the grocery store yesterday, was in the beer section and the coolers were being stocked by several beer vendors.

I asked whoever was listening, if Michelob was an AB product, one guy chimed in and said yes, another (the bud guy) asked if i still wanted some?

Not now i said, they all laughed.
I settled on miller

Heard this 40 years ago from a friend who worked there, and it is probably still true today.
Do you know the difference between Busch, Bud and Michelob?
Nothing, other than the aging. Same juice in all three.

[Panama pfRedd]

Financials coming in from last weekend and they are devastating. Bars reporting drops of 50% in Budweiser sales, some reporting drops of 70% and even 80%.

www.foxbusiness.com/lifestyle/bud-light-suffers-bloodbath-longtime-loyal-consumers-revolt-transgender-campaign.amp